The beauty salon industry has always impacted tremendously in individuals’ lives. Many beauty and spa companies have been striving to attract customers globally. Online marketing and sales have taken a front row after the Pandemic. Thus, the mobile app development industry has seen the trend over unique beauty salon app development services in recent years.
In the USA, the beauty salon market is known to bring new products and experiment with things. The versatile user base of the USA has always been the target of many beauty brands belonging to various countries due to its diverse user base.
People are also keen to try new things as part of wellness and healthcare in the USA. Besides wellness services, Beauty and salon companies attract customers through product branding, instant beauty results, on-demand spa services anywhere, and discounted beauty products.
Since the beauty market is versatile and diverse, it requires a lot of parameters to determine its growth, such as consumer behavior, new beauty trends, new innovative organic and cosmetic products, and many more things.
Market Trends Influencing the Salon Services
Many market beauty trends have boosted new business ideas in the beauty industry. They have taken a step further with beauty salon app development for their customers. In the world of influencers, the trend quickly reaches the masses. In the last few years, demand has increased for chemical-free hair colors, various beauty products, in-house Beauty & Spa treatments, etc. Even after facing a massive setback, the beauty industry recovered fast.
Significant market trends for the last few years have been influencing numerous salon services. Such Beauty and Spa services include anti-aging treatments, spa products, DIY-ers, home spa treatments, religious UV treatments, sun care products, rejuvenation techniques, etc. According to a survey, North America dominates the beauty salon market. It constitutes about 40% of the overall beauty salon service market.
Online sales have boosted the revenue of beauty and personal care products. People are opting for eCommerce websites and enjoying the home spas more and more. As a result, the retail eCommerce revenue for personal care has reached USD 59 billion in 2022 in the USA alone. That being said, beauty, health, and personal care share only 11% of total online retail in the beauty industry. Additionally, online beauty product sales have contributed to a growth rate of 10% in the Health & Personal care sector. It turned out to be possible due to easily accessible internet connections and digitalization of various sectors.
Competition Among Beauty & Personal Care Companies
Major global beauty and spa salons reside in North America, Latin America, Asia Pacific, the Middle East, and Africa. They generate major revenue with various hair care products, cosmetic treatments, nail, and tanning salons, facials, massage, and many other services. That’s why many mobile app development companies have been offering various beauty salon app development services.
Meanwhile, Sephora, Ulta, Bath & Body Works, Ipsy, and Fragrancenet have become top five online beauty shops in the USA. Here, Sephora is the top most, generating about USD 2300 million in 2022 through online sales, followed by Ulta with about USD 1889 million.
Further, the effect of social media on beauty salon product sales must be addressed. Many beauty brands on social media release campaigns and sales to attract customers. Kylie Cosmetics, Fenty, Anastasia Beverly Hills, Benefit Cosmetics USA, NARS Cosmetics, Ulta Beauty, and Bath Body Works are the most followed beauty brands in the USA. Online advertising also plays a key role in driving users toward the platform. The beauty & cosmetic advertising industry has reached the milestone of USD 7.7 billion In 2022 with a CAGR of about 2.6%. Moreover, magazine advertising shares 18.3% of the total network of beauty advertising worldwide.
Beauty Salon App Services
Demand for eco-friendly and nature-based products is increasing. Also, customers have been choosing vegan or beauty products that are devoid of animal products or synthetic chemicals. Such products are harmful to the environment and health. For the last few years, many beauty salon apps have been exhibiting such labels in their online service descriptions. As a result, as per reports, salon service sales will grow with a CAGR of 7.46% by 2033.
Furthermore, Combyne, Glamsquad, StyleSeat, Vagaro Pro, Fresha, MyCuts, and PamperBook are some of the most popular beauty salon apps in the USA. The beauty salon app market size reached about USD 53.6 billion in 2022. Ulta Beauty has been leading the online beauty retail market with a variety of beauty products, earning a gross profit of three billion US dollars. Further, soap sales generated the most revenue in the health and beauty sector, about seven billion US dollars.
Beauty Salon Product Demand and Consumption Forecast
The hair care industry has seen a rise in demand for hair cutting, colouring, dressing, and various hair treatments. Not only women, but men are also looking forward to experimenting with their looks. It has given rise to many new hair care companies, barber shops, and hair stylists in the beauty industry. Along with it, the men’s market has expanded with the services of massages, nail treatments, manicures, pedicures, and various beauty services.
As per reports, the beauty and personal care market will generate revenue majorly in the USA. The revenue generation can reach about USD 91.41k in 2023, with 36.6% of total revenue through online sales. As per the reports, the beauty and personal care market consumption will grow 2.60% annually over the forecast period (2023-2027).
When it comes to the cosmetics product consumption market, the demand is only growing. As a result, the cosmetics market value is expected to be about USD 0.02 million in 2023. As per the 2021 report, North Asia makes up about 35% of the total global cosmetics market, followed by North America (Canada, United States, Mexico) with about 26%. The main cosmetic products include perfumes, skin care, hygiene products, hair care, and makeup.
Conclusion
The data used in the forecast survey in this article covers B2C enterprises. Several important measurements while making the correct market prediction involve many attributes. Such parameters include the human development index, GDP per capita, population, and market size.
Further, about 70% of revenue is generated through the sales of non-luxury goods in the USA. Additionally, the Cosmetics segment is expected to grow with a CAGR of 3.74% over the forecast period (2023-2027).
Some beauty products are in more demand than others. For example, Eye Care products, such as brow liners, eyeliner, eye makeup, soaps, and a few non-luxury goods, are most in demand in beauty care products. Thus, finding a unique idea for beauty salon app development has become a requirement.